“Authentic Morocco” was born in 2000 out of a combination of idea and ideal. We were inspired by a number of fair trade initiatives to set up an entity that would allow Moroccan artisans’ products to reach new markets, as well as to improve the quality of life of the artisans and their families.
We source our products through a network of artisans-partners scattered throughout Morocco. We develop a personal relationship with each of them, working to improve their quality of life through fair retribution, design assistance, sustainable development training, and assistance in the schooling of their children.
Women comprise about a third of our artisans. They all share a poor and illiterate background. We strive to educate them about women rights through educative workshops, and contribute to their financial independence through our sourcing. We are also investigating the possibility of introducing literacy classes with a partner NGO.
“Authentic Morocco” is a purely e-commerce player. We distribute our products exclusively online. This organization allows us to maintain a minimal cost structure. We have exported to more than a dozen countries including the USA, Canada, UK, Denmark, Sweden, Germany, France, Spain, and Australia.